The Beginning
In 2007, Henry Blodget, a former top-ranked Wall Street analyst, co-founded Business Insider, an online business news website with the goal of providing business news and analysis to a wider audience. What started as a small blog focusing on technology and finance, has now evolved into an internationally recognized news site, covering a range of industries, including finance, tech, politics, and media.
The Rise to Success
Business Insider’s success can be attributed to its quick-witted and insightful content that caters to the needs of its global reader base. With a team of over 400 employees worldwide, the site is committed to providing accurate information and excellent journalism. In just over a decade, Business Insider has had a meteoric rise to success, with a readership of over 100 million monthly visitors.
One key aspect of the site’s success is its ability to stay ahead of the curve in terms of industry trends. Business Insider understands the importance of analyzing new and emerging markets, and so the site has begun covering sectors such as cannabis and esports, which are on the rise but are yet to attract major mainstream media outlets.
The Business Model
Business Insider has been successful in generating revenue through various means. The website’s primary source of income is through advertising, which seamlessly blends with the site’s high-quality content. Business Insider offers an extensive range of ad formats, including sponsored content, native ads, display ads, and video ads, which allows advertisers to reach their target audience in a relevant and engaging way.
Another source of income for Business Insider is its subscription-based platform, BI Prime, which offers exclusive news, reports, and research to subscribers. With a subscription starting at $12.99 a month, BI Prime offers readers insights into crucial business news and analysis, which is not available to non-subscribers.
Conclusion
In summary, Business Insider’s success story is one of game-changing journalism, a firm commitment to providing high-quality and insightful news, and a business model that generates consistent revenue. With a global audience reaching over 100 million monthly visitors, the site has cemented its position as a leading source of business news and analysis. Over the years, Business Insider’s co-founders have built a robust and profitable online business, which will no doubt continue to grow and thrive in the years to come.