Business Insider is a widely-read online publication that covers a broad range of topics including finance, technology, and media. With millions of readers flocking to the site daily, writing for Business Insider is a coveted opportunity for many aspiring journalists and writers. However, cracking the code to writing for Business Insider can be a challenge without understanding the ins and outs of the publication’s writing style and content preferences.
Understanding Business Insider’s Audience
One of the first steps to successfully writing for Business Insider is understanding the publication’s target audience. Business Insider caters to a predominantly millennial and Gen Z audience who are tech-savvy, curious, and well-informed. Therefore, pitches and articles should be tailored to appeal to this demographic by being informative, engaging, and relevant.
Embracing a Conversational Tone
Business Insider is known for its conversational tone and straightforward writing style. Avoid using jargon or overly complex language in your pitches and articles. Instead, aim to communicate your ideas in a clear, concise manner that is easy for readers to understand and digest.
Offering Unique Insights and Perspectives
One of the keys to writing for Business Insider is offering unique insights and perspectives on trending topics. When pitching ideas or writing articles, strive to provide a fresh take on a subject matter that will capture the reader’s attention and keep them engaged. Business Insider values originality and creativity, so don’t be afraid to think outside the box and challenge conventional wisdom.
Staying Up-to-Date with Current Events
Business Insider thrives on timely and relevant content, so it’s important to stay up-to-date with current events and trends in your industry. Pitching stories that tie into recent news or developments can increase your chances of getting published on Business Insider. Keep a close eye on trending topics and breaking news stories that are making waves in the business world.
Networking and Building Relationships
Building relationships with editors and writers at Business Insider can also increase your chances of getting your pitches accepted and articles published. Attend industry events, connect with editors on social media, and engage with their content to build rapport and establish yourself as a credible and reliable contributor.
Ultimately, cracking the code to writing for Business Insider requires a combination of understanding the publication’s audience, adopting a conversational tone, offering unique insights, staying current with news and trends, and building relationships with key decision-makers. By following these tips and guidelines, you can increase your chances of successfully writing for one of the most popular online publications in the industry.