Several recent business trends are already well underway. From cloud solutions to mobile marketing to No-touch payments, these innovations are transforming the way businesses do business. If you’re interested in learning more about how these trends will impact your business, continue reading! After all, these technologies can help your business grow faster than you thought possible! But which trends are the most important to watch out for in 2018? We’ve compiled a list of the top 10 trends for 2018.
Mobile marketing
Considering the growing popularity of smartphones and tablets, it is no wonder that mobile marketing is a trend to watch in the coming years. While traditional ads have become less effective, mobile advertisements have many advantages. For starters, they can reach a wider audience and cost less than traditional forms of advertising. Mobile advertising is also more targeted, as it speaks directly to one person’s preferences, purchase history, and location data. In addition, it can go viral, so marketers should create valuable and interesting content to ensure maximum exposure.
Content is king in the mobile world. Content marketing on mobile is extremely important as it helps consumers become familiar with a brand. Content is the best way to engage users, so it’s essential to create high-quality content and monitor its effectiveness. In addition to engaging content, mobile users expect a seamless shopping experience. Brands that provide location-specific content are more likely to see higher conversion rates. Therefore, marketers must continually evaluate and update their content strategy.
Cloud solutions
Cloud solutions for business have evolved over the last several years. In most cases, the price varies depending on the physical resources and budget of a business. A common pricing model for cloud solutions is “pay-as-you-go,” in which a customer pays for what they use as needed. Some cloud providers even offer a pay-per-use option that lets customers pay only for the number of licenses they need. A few differences between these models exist, but the overall principle is the same: businesses get the same services for less.
One of the greatest benefits of cloud-based services is their speed. Because they require little or no set-up time, cloud service providers manage the majority of the IT infrastructure. This allows business owners to focus on the specific aspects of their business. Cloud computing allows for seamless interconnectivity and access to corporate data from anywhere. Businesses that depend on backup services often turn to cloud computing as a way to save money on the cost of storing and retrieving corporate data.
No-touch payments
No-touch payments are one of the newest trends in the retail industry. According to a Forrester study conducted for the National Retail Federation, 67 percent of retailers are now accepting no-touch payments, while 58 percent accept contactless cards. Nearly one-third of retailers now accept digital wallet payments on mobile phones. Using this technology allows consumers to pay for items online and pick them up in the store without having to sign for them.
While the idea of using a mobile wallet to make payments isn’t new, it has become an increasingly popular way to process payments. Apple, Google, Microsoft, Samsung, and other companies have developed mobile wallets that make it easy for patients to make payments on the go. Another example of a mobile payment is text-to-pay, which is available for users of mobile wallets. Although it is not a perfect solution for every business, no-touch payments have helped several high-growth practices realize that the technology is the future of patient care and will increase their competitive advantage.
On-demand services
The on-demand service industry is growing exponentially, as people seek out professional assistance from various specialists without the need for any special training. Companies like Uber have tapped into this market and are willing to invest millions to disrupt more industries. This industry is also gaining traction in highly sensitive sectors such as healthcare and medicine. Consumers will be able to find highly qualified professionals, such as doctors and nurses, through on-demand service apps.
On-demand businesses are growing in popularity, as more consumers shop online instead of going to physical stores. On-demand services provide an omnichannel presence and encourage cross-channel purchases. In this age of digital disruption, more organisations are turning to on-demand platforms to compete with the rising demand for services. Using innovative measures can keep up with the ever-changing demand of consumers while increasing income for organisations.
Artificial intelligence
As the field of artificial intelligence continues to advance, businesses need to consider AI’s role in their business operations. AI is becoming a common tool used to augment human workers. Businesses will use AI/ML to collect data and analyze it, using these insights to make better business decisions. Companies need to be prepared to work alongside AI machines to make the most of their investment. Here are three reasons why AI is an essential part of your business strategy.
AI makes it possible to target consumers based on their demographics and interests. With accurate and transparent data, businesses can better segment their audience and provide more relevant content. AI will also improve the ability of businesses to offer personalized experiences to consumers, increasing their chances of conversions. But how will AI benefit your business? Here are three reasons it’s a business trend to watch. While AI is not a panacea for all problems, it does promise to increase revenue and profit.